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| Criterion |  UX Research Card Sorting |  Growth A/B Testing |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 20-45 min | 1-4 Wochen | 45-75 min |
Participantsdifferent | Based on research question | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan |
Tagsno overlap | Information architectureNavigationStructure | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions |
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