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| Criterion |  Business Strategy Business Model Canvas |  Innovation Design Thinking |  Business Strategy SWOT Analysis |
|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-2 h | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 2-8 | 4-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Problem Statement, Prototype, Test Learnings | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Business modelStrategyValueInnovation | InnovationPrototypeResearch | StrategyAnalysisMarketPositioning |
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