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| Criterion |  Innovation Brainwriting |  Product Discovery Jobs to Be Done |
|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Low | Medium |
Timedifferent | 15-30 min | 1-3 Wochen |
Participantsdifferent | 3-12 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | CustomerOutcomesNeeds |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
