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| Criterion |  Innovation Brainwriting |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | 2-4 h | 1-3 h |
Participantsdifferent | 3-12 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | JourneyServiceService design | JourneyCustomerService designCanvas |
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