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| Criterion |  Innovation Brainwriting |  Growth A/B Testing |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Low | High | Low |
Timedifferent | 15-30 min | 1-4 Wochen | 8-15 min |
Participantsdifferent | 3-12 | 1-6 | 1-10 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Experiment results, Decision log, Learning summary | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | ExperimentsGrowthAnalyticsValidation | BrainstormingSketchingSpeedDivergenceDesign sprint |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
