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| Criterion |  Innovation Brainstorming |  Product Discovery Assumption Mapping |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 45-60 min | 30-60 min |
Participantsdifferent | 4-12 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Assumption map, Test backlog, Risk ranking | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | AssumptionsRiskExperimentsValidation | BrainstormingIdeationCreativityRisk |
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