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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy Value Proposition Canvas |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 h | 45-90 min |
Participantsdifferent | 3-10 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Value Proposition Canvas, Fit Gaps, Hypotheses | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyPositioningInnovationValue | ValueNeedsStrategy | GrowthStrategyMarketPortfolio |
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