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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  UX Research Tree Testing |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 Tage | 20-45 min |
Participantsdifferent | 3-10 | Based on research question | Based on research question |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses |
Tagsno overlap | StrategyPositioningInnovationValue | Information architectureNavigationFindability | Information architectureNavigationStructure |
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