View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Three Horizons |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | Halbtags-Workshop, dann iterativ | 1-4 Wochen |
Participantsdifferent | 3-10 | 3-12 | 1-6 |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyPositioningInnovationValue | StrategyInnovationPortfolioForesight | ExperimentsGrowthAnalyticsValidation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
