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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |  Innovation Double Diamond |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 30-60 min | Wochen bis Monate |
Participantsdifferent | 3-10 | 3-12 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list | Problem Statement, Solution Options, Prototypes, Deliverables per Phase |
Tagsno overlap | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning | ProcessDivergenceInnovation |
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