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| Criterion |  Business Strategy Balanced Scorecard |  Business Strategy TOWS Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 1-2 h | 1-2 h |
Participantsdifferent | 4-12 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | TOWS Matrix, Strategic Options, Priority Actions | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | StrategyMetricsExecution | StrategyAnalysisOptions | AlignmentStakeholdersStrategyFacilitation |
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