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| Criterion |  Business Strategy Balanced Scorecard |  Product Discovery Smoke Test |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Low | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 1-5 Tage | 20-35 min |
Participantsdifferent | 4-12 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold |
Tagsno overlap | StrategyMetricsExecution | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis |
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