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| Criterion | ![]() Business Strategy Balanced Scorecard | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 30-60 min je Interview | 1-2 h Setup, laufend |
Participantsdifferent | 4-12 | 5-12 Interviews | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Opportunity Themes, Customer Quotes | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | StrategyMetricsExecution | DiscoveryInterviewsOpportunityCustomer | DiscoveryOutcomesExperimentsOpportunity |
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