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| Criterion |  Business Strategy Balanced Scorecard |  UX Research Customer Journey Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 2-4 h | 1-2 h |
Participantsdifferent | 4-12 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Journey Map, Pain-point List, Opportunity Backlog | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyMetricsExecution | JourneyServiceService design | AlignmentStakeholdersStrategyFacilitation |
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