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| Criterion |  Business Strategy Balanced Scorecard |  UX Research Contextual Inquiry |  Operations Gemba Walk |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 1-3 Wochen | 30-120 min |
Participantsdifferent | 4-12 | 4-12 Beobachtungen | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Field Notes, Workflow Insights, Pain Points | Observation Notes, Improvement Ideas |
Tagsno overlap | StrategyMetricsExecution | UX researchObservationContext | LeanObservationProcessOperations |
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