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| Criterion |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Growth Hooked Model |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Several meetings plus preparation and analysis; total effort depends on scope | Multiple workshops over several weeks | 60-120 min |
Participantsdifferent | Evaluation team, architects, and relevant stakeholders | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | ArchitectureQualityRiskTradeoffsStakeholders | GrowthBehaviorRetention | GrowthRetentionConversion |
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