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| Criterion |  Decision Making Assumption Surfacing |  Product Strategy Counter Metrics |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | High |
Timedifferent | 45-90 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Assumption List, Critical Assumptions, Learning Plan | Counter Metric List, Guardrail Definitions | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskDecisionDiscovery | MetricsMeasurementStrategyExperiments | ExperimentsGrowthAnalyticsValidation |
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