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| Criterion |  Product Discovery Assumption Mapping |  Business Strategy SWOT Analysis |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-60 min | 30-60 min | 1-5 Tage |
Participantsdifferent | 2-8 | 3-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | SWOT matrix, Strategic options, Action list | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AssumptionsRiskExperimentsValidation | StrategyAnalysisMarketPositioning | ValidationExperimentsDemandGrowth |
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