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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.
Complexitysame
MediumMedium
Timedifferent
45-60 min1-5 Tage
Participantsdifferent
2-8Nutzertraffic
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Assumption map, Test backlog, Risk rankingLanding Page, Conversion Data, Learning Summary
Tags1 shared
AssumptionsRiskExperimentsValidation
ValidationConversionMarketing
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas