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| Criterion |  Decision Making Argument Mapping |  UX Research Affinity Diagramming |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45–90 min | 1-3 Tage |
Participantsdifferent | 1-8 | 3-10 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Argument Map, Evidence Gaps, Decision Rationale | Theme clusters, Insight statements, Opportunity areas | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SensemakingDecisionRationale | SynthesisQualitativeRoot cause | ResearchCustomerSynthesis |
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