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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy VMGS |  Product Discovery Experiment Canvas |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 2-4 h | 30-60 min |
Participantsdifferent | 2-8 | 3-12 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Vision Statement, Mission Statement, Goals, Strategies | Completed Experiment Canvas, Success Metric |
Tagsno overlap | GrowthStrategyMarketPortfolio | VisionGoalsStrategy | ExperimentsValidationDiscoveryHypothesis |
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