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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy TOWS Matrix |  Decision Making Option Framing |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h | 45-120 min |
Participantsdifferent | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyAnalysisOptions | OptionsDecision framingStrategyComparison |
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