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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy TOWS Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h | 1-2 h |
Participantsdifferent | 2-8 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyAnalysisOptions | AlignmentStakeholdersStrategyFacilitation |
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