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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-12 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Expert Forecast, Consensus Range, Assumption Notes |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | ForecastingExpertsDecisionStrategy |
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