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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Low | High |
Timedifferent | 45-90 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-12 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | Expert Forecast, Consensus Range, Assumption Notes |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | ForecastingExpertsDecisionStrategy |
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