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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Facilitation Storytelling | ![]() Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 45-120 min | 1-2 h |
Participantsdifferent | 2-8 | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Narrative Outline, Key Message, Story Arc | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | GrowthStrategyMarketPortfolio | CommunicationNarrativeStakeholdersFacilitation | VisionCanvasStrategyAlignment |
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