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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.
Complexitysame
LowLowLow
Timedifferent
45-90 min1-5 Tage1-2 Tage
Participantsdifferent
2-8Nutzertraffic1-4
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesInterest Metrics, Conversion Signal, Learning NoteArchitecture Document, Context View, Runtime View, Deployment View
Tagsno overlap
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandGrowth
ArchitectureDocumentationCommunication
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record