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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
LowHighLow
Timedifferent
45-90 min0.5-2 Tage30-60 min
Participantsdifferent
2-86-121-5
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesService Blueprint, Fail Points, Ownership MapABC Classification, Focus Rules, Control List
Tagsno overlap
GrowthStrategyMarketPortfolio
Service designOperationsJourneyBlueprint
PrioritizationOperationsPortfolio
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis