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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Pretotyping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | Stunden bis wenige Tage | 1-2 Wochen pro Iteration |
Participantsdifferent | 2-8 | 1-4 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | GrowthStrategyMarketPortfolio | ValidationDemandMVP | ExperimentsValidationDiscoveryAssumptions |
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