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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Pre-Mortem |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 20–45 min | 1-5 Tage |
Participantsdifferent | 2-8 | Small cross-functional group | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Risk list, Mitigation plan, Assumption log | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | RiskDecisionFailurePlanning | ValidationExperimentsDemandGrowth |
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