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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Pre-Mortem |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 20–45 min | 30-60 min |
Participantsdifferent | 2-8 | Small cross-functional group | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Risk list, Mitigation plan, Assumption log | ICE Table, Top Idea List |
Tagsno overlap | GrowthStrategyMarketPortfolio | RiskDecisionFailurePlanning | PrioritizationScoringGrowthDecision |
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