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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Lean Canvas |  Business Strategy Business Model Canvas |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 45-90 min | 1-2 h |
Participantsdifferent | 2-8 | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Lean Canvas, Core Assumptions, Experiment Backlog | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | StartupLeanAssumptionsBusiness model | Business modelStrategyValueInnovation |
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