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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-3 Wochen | 1-2 Tage |
Participantsdifferent | 2-8 | 5-12 Interviews | 10-50 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | GrowthStrategyMarketPortfolio | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer |
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