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| Criterion |  Business Strategy Ansoff Matrix |  Systems Thinking Intervention Mapping |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 45-90 min | 1-5 Tage | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 4-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | ChangeSystems thinkingCapability | StrategyInnovationPortfolioForesight |
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