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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |  Decision Making Option Framing |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 45-90 min | 45-120 min |
Participantsdifferent | 2-8 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tags1 shared | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning | OptionsDecision framingStrategyComparison |
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