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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 60-90 min | 1-5 Tage |
Participantsdifferent | 2-8 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Prioritization Canvas, Hypothesis Backlog | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | ExperimentsPrioritizationDiscoveryHypothesis | ValidationExperimentsDemandGrowth |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
