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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Growth Growth Experiment | ![]() Business Strategy Business Model Stress Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 45-90 min | 1-2 Wochen | Half day |
Participantsdifferent | 2-8 | 1-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Experiment card, Result summary, Next bet | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | GrowthStrategyMarketPortfolio | MarketingGrowthExperimentsLearning | StrategyBusiness modelRiskDiagnosis |
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