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| Criterion |  Business Strategy Ansoff Matrix |  Operations Gemba Walk |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 30-120 min | 1-5 Tage |
Participantsdifferent | 2-8 | 2-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Observation Notes, Improvement Ideas | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | LeanObservationProcessOperations | ValidationExperimentsDemandGrowth |
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