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| Criterion |  Business Strategy Ansoff Matrix |  Systems Thinking Future Reality Tree |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 45-90 min | 2-4 h | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Future Reality Tree, Negative Branches, Assumption List, Improved Injections | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | Theory of ConstraintsSystems thinkingChange | AnalyticsConversionGrowth |
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