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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLow
Timedifferent
45-90 min60-120 min30-60 min
Participantsdifferent
2-83-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas