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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Fault Isolation.
Engineering
Fault Isolation
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.In technical failures, the visible symptom often gets mixed up with the actual cause. Fault Isolation narrows the fault space and progressively reduces which part of the system is truly affected.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowMediumLow
Timedifferent
45-90 min30-180 min1-5 Tage
Participantsdifferent
2-81-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesFault Isolation Map, Test Log, Excluded Hypotheses, Narrowed Fault AreaInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
GrowthStrategyMarketPortfolio
TroubleshootingDiagnosisEngineering
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping