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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Experiment Canvas |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 30-60 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Completed Experiment Canvas, Success Metric | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandGrowth |
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