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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
LowLowMedium
Timedifferent
45-90 min1-2 h60-120 min
Participantssame
2-82-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesDIBB document, Belief list, Bet list, Learning reportConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyDecisionAssumptionsHypothesis
Theory of ConstraintsAssumptionsSystems thinking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree