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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Design Sprint |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low |
Timedifferent | 45-90 min | 4-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 5-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Prototype, Test Findings, Decision Rationale | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | Design sprintPrototypeValidationInnovation | ValidationExperimentsDemandGrowth |
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