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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Storytelling
Facilitation
Storytelling
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.
Complexitydifferent
LowLowMedium
Timedifferent
45-90 min45-90 min45-120 min
Participantsdifferent
2-82-61-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesCommunication Plan, Channel Matrix, Message CadenceNarrative Outline, Key Message, Story Arc
Tagsno overlap
GrowthStrategyMarketPortfolio
CommunicationStakeholdersDeliveryPlanning
CommunicationNarrativeStakeholdersFacilitation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis