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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Canvas |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h | 1-3 h |
Participantsdifferent | 2-8 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Business Model Canvas, Assumption List, Business Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | Business modelStrategyValueInnovation | AnalyticsConversionGrowth |
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