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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Business Strategy Business Model Canvas | ![]() Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-2 h | 45-90 min |
Participantssame | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Business Model Canvas, Assumption List, Business Hypotheses | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | Business modelStrategyValueInnovation | AssumptionsRiskDecisionDiscovery |
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