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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 2-4 h | 1-5 Tage |
Participantsdifferent | 2-8 | 3-10 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyPositioningInnovationValue | ValidationExperimentsDemandDiscovery |
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