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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.
Complexitydifferent
LowMediumMedium
Timedifferent
45-90 min45-60 min1-3 h
Participantsdifferent
2-82-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesAssumption map, Test backlog, Risk rankingKnowledge Map, Critical Knowledge Areas, Transfer Plan
Tagsno overlap
GrowthStrategyMarketPortfolio
AssumptionsRiskExperimentsValidation
KnowledgeMappingRisk
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing