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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Risk Storming.
Architecture
Risk Storming
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.
Complexitydifferent
LowHighLow
Timedifferent
45-90 min1-4 Wochen60-90 min
Participantsdifferent
2-81-64-12
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesExperiment results, Decision log, Learning summaryAnnotated Diagram, Prioritized Risk List, Action Backlog
Tagsno overlap
GrowthStrategyMarketPortfolio
ExperimentsGrowthAnalyticsValidation
RiskArchitectureWorkshopValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)